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The Straight Skinny
Under Damocles' Sword Research shows that when the fear system of the brain is active, exploratory activity and risk-taking is turned off
By Carol Archer |
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"Just when we need new ideas most, everyone is seized up in fear, trying to prevent losing what [they] have left." A paycheck probably ranks near, or atop, most workers' "must protect" list.
His groundbreaking findings, compiled from research data collected by utilizing brain-imaging technology (M.R.I.), decodes decision-making processes in the human brain. The most concrete and startling conclusion revealed by neuroscience through Burns' and his colleagues' studies addresses the central challenge germane to the future viability of over-the-air radio, not to mention Smooth Jazz: change. |
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"Just when we need new ideas most, everyone is seized up in fear, trying to prevent losing what [they] have left." – Dr. Gregory Burns |
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How does this impact radio? Burns says that when the fear system of the brain is active, exploratory activity and risk-taking is turned off. This fact illuminates how fear quashes radio's motivation to create fresh, creative programming and its resistance to new music; forward-thinking; bold, innovative strategies; the courage to implement meaningful change that reflects both the unfettered imagination and adaptive passion needed to invigorate and restore vision to leaders of our halting industries, including in those who control Smooth Jazz. |
